An example of
successful crossmediality.
A social media idea with great journalistic appeal. In the Berlin Calling initiative set up by Warsteiner Bier, users created a guide to Berlin and became the protagonists of a social event.
A social media idea with great journalistic appeal. In the Berlin Calling initiative set up by Warsteiner Bier, users created a guide to Berlin and became the protagonists of a social event.
By registering
on the www.berlincalling.it
website, users could choose an actual spot on a virtual map of Berlin and leave
a suggestion, a review or recommendation about that place, offering personal
insight and travel experience.
More
than 700 suggestions were collected for the co-creation of the first social
network map of Berlin, contributed to also by the editorial staff of “Mitte”
the main on-line Italian language paper in Berlin, that we involved to help
tell the story of “Secret Berlin”.
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