Crossmediality? Let’s learn from Warsteiner Bier


An example of successful crossmediality.
A social media idea with great journalistic appeal. In the Berlin Calling initiative set up by Warsteiner Bier, users created a guide to Berlin and became the protagonists of a social event.
By registering on the www.berlincalling.it website, users could choose an actual spot on a virtual map of Berlin and leave a suggestion, a review or recommendation about that place, offering personal insight and travel experience.
More than 700 suggestions were collected for the co-creation of the first social network map of Berlin, contributed to also by the editorial staff of “Mitte” the main on-line Italian language paper in Berlin, that we involved to help tell the story of “Secret Berlin”.


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