Behind The Scenes of IDStile with Matteo Cibelli (ENG)

Matteo Cibelli is the master mind behind IDstile design company in Italy. Speaking with him today we dove deeper into what started his company, his drive, to his advice for all current and future designers.

What gave you the idea to create IDstile?

I was working with a master design company in Japan, and saw that the clients where over paying for their projects . I saw that the majority of the cost, 70%, came from structure fees and were not for the actual project themselves.  The goal was to create a company where it worked with reality, where they could focus on perfection but also keeping the cost down to as little as possible, creating no structure cost.

So I came up with a patent for my business model, and using the technology that is available to us now, I have the opportunity to give all of our designers access to the new technology and programs such as the 3D printer.

What is your passion that drives you to design?

Design is the engine of the world, it is everywhere you go. When creating new products to go out into the market, if it does not have a good design, people will forget quickly about it or it will never make it the consumers.
 I have lived in both New York and Tokyo for a time in my life, and I will always remember those places because of design. You are not going to those places and seeing the same buildings everywhere you look, they all unique and that is what makes the difference in remembering. The reason I have settled down in Italy, for now at least, is because the design here is recognized and is good design.

What challenges have you had along the way to where you are now?
 The main challenges faced have been in working with people. I became so use to the Japanese work ethic and now am adjusting to the Italian. The idea that it takes ten times to call someone before you get an answer frustrates me. Working here now though I  have a few simple rules that everyone is to abide by. First, keeping the price the same from what was quoted in the beginning and second, keeping with the deadline given.
The other challenge I have been faced with is that new designers out of school do not have any experience. They are not given the opportunity to gain field experience like of the schools in America, rather they focus on testing their theories by thinking it though versus the field testing.

What is your favorite project that you have worked on so far?
 I have two projects that I have loved working on. The first being a high speed train. What made this project stand out from the rest was that I was dealing with a train that was not simply a train concept but it was a concept that focused on aerodynamics. The aerodynamics is what made it challenging to solve the design problem but what made it exciting to work on. In the end it only took our team 6 months to create the prototype that was successful.
The second project is the waterproof hairdryer. The client original came to me with the idea for just a typical hairdryer, and then while in the process I went to the client and proposed the idea of trying to figure out a way to make it waterproof. This concept was new, even for our current technology world and proved to be a bit of a challenge. The process consisted of developing an idea and then testing it and then developing a new idea and testing again, over and over again until one day when we finally found the solution. Now, we have just sent in the prototype to be certified and are working to have it put out onto the market as soon as possible.

Where do you hope to see your company going in the future?
I like to focus more on the problem at hand, fix those and then move onto the next step, but my ultimate goal is to get involved with automotive design. Now for anything to be recognized in that field it takes awhile, about five to six years. But I am determined to develop a concept car that is better than a Lamborghini!
As for in size of the company I loves the size it is at now, five people, and would maybe only add one more person but that is it. I would love to open up locations elsewhere from Italy, including Europe, The United States, and Japan, but it is important that we keep only Italian designers, as I am wanting to create only Italian design.

What is advice you have for anyone looking to get into the world of design?
Never work alone, always share your work with someone else. For today’s world it is mandatory, to work with someone else because it keeps you in reality. Today the market is changing constantly and to stay with it by yourself requires an vast amount of money and time. 

The other reasoning being that, today something is only new for two weeks with our technology. After that it is old news, and you need to have the resources to market your designs in the ever changing market. It is just always better to have your own team with your own guys than to be off by yourself.

Interview bu Christy Suk

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